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Culture, consumption, marketing

Culture, consumption, marketing

by Barbara Czarnecka, PhD

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Posted on 6 January 2021 by Barbara Czarnecka

The new logo for Central Intelligence Agency – how branding is used in not-for-profit contexts.

I woke up this morning to learn that everyone in branding on Twitter was talking about the new logo for the CIA (Central Intelligence Agency). This is a very useful example of how branding is applied to a not-for-profit context and I will be using it to highlight how logo changes happen in non-commercial contexts.

Others have already written about this change here and many mocked the change here. The new rebrand is also represented on CIA’s Instagram profile here.

Tagsbranding, CIA, CIA logo, government branding, not for profit branding, not for profit communication

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