Current research projects

“Diverse communities and intentions to adopt environmentally friendly behaviours- the role of place attachment, PCE, Global identities and local versus global message framing in behavioural intentions to adopt environmentally friendly consumption behaviours” – a research project about the effectiveness of posters promoting sustainable shopping bag purchase and use in High Town Luton.

I am a member of the IWAH LAB – Identification with All Humanity Lab. Currently, I supervise PhD project (at London South Bank University) focusing on multicultural identity.

“Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton –a qualitative study”  – a research project funded by LSBU and carried out for Luton Borough Council to inform their Luton Food Plan strategy.

Recent Journal articles

Czarnecka, B., Schivinski, B., & Keles, S. (2020). How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture. Journal of Consumer Behaviour, 19(5), 505-522.

Czarnecka, B., & Mogaji, E. (2020). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38(3), 756-776.

Czarnecka, B., Brennan, R., & Keles, S. (2018). Cultural meaning, advertising, and national culture: A four-country study. Journal of Global Marketing, 31(1), 4-17.

Textbooks

“Marketing Communications” (2021), 2nd edition, with Lynne Eagle, Stephan Dahl, and Jenny Lloyd.

“International Marketing” (2018), 2nd edition with Daniel Baack, and Donald Baack, London, Sage Publications.

“Marketing Communications” (2014) with Lynne Eagle, Stephan Dahl and Jenny Lloyd.