Reading list: Culture, consumer behaviour, global- local brands, multicultural marketplaces
Key themes: Culture, cross-cultural differences, Multicultural markets, multicultural individuals, multicultural cities, global – local identity, globalization, cultural distance, cultural similarity, cultural values, cultural norms, cultural identity, ethnic marketing, ethnicity, cultural congruity
Culture
Basáñez, Miguel E., and Ronald F. Inglehart, A World of Three Cultures: Honor, Achievement and Joy (New York, 2016; online edn, Oxford Academic, 21 Jan. 2016), https://doi.org/10.1093/acprof:oso/9780190270360.001.0001,
Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies. (2004). Edited by: Robert J. House, Paul J. Hanges, Mansour Javidan, Peter W. Dorfman, Vipin Gupta. Thousands Oaks, CA. Sage.
Nanda, S. & Warms, R.L. (2022). Culture Counts: A Concise Introduction to Cultural Anthropology. Sage.
Kirkman, B. L., Lowe, K. B., & Gibson, C. B. (2017). A retrospective on Culture’s Consequences: The 35-year journey. Journal of International Business Studies, 48, 12-29.
Hofstede, Geert. Culture’s consequences: International differences in work-related values. Vol. 5. Sage, 1984.
Hall, E. T. (1976). Beyond culture. Anchor.
Hall, E. T. (1973). The silent language. Anchor.
Ward, C., & Chang, W. C. (1997). “Cultural fit”: A new perspective on personality and sojourner adjustment. International journal of intercultural relations, 21(4), 525-533.
Aguirre-Rodriguez, A., Bóveda-Lambie, A. M., & Montoya, D. Y. (2014). Exploring ethnic consumer response to crossover brand extensions. Journal of Business Research, 67(4), 457-463.
Cultural orientation
Gaur, S. S., Bathula, H., & Diaz, C. V. (2015). Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands. European Business Review, 27(5), 477-494.
Messner, Wolfgang, (2022). Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity. Journal of World Business, 57(4).
Global – local brands/products/labels
Schmidt-Devlin, E., Özsomer, A., & Newmeyer, C. E. (2022). How to go glocal: Omni-brand orientation framework. Journal of International Marketing, 30(4), 1-20.
Mandler, T., Bartsch, F., & Han, C. M. (2021). Brand credibility and marketplace globalization: The role of perceived brand globalness and localness. Journal of International Business Studies, 52, 1559-1590.
Zhang, T., Chen, J., & Grunert, K. G. (2022). Impact of consumer global–local identity on attitude towards and intention to buy local foods. Food quality and preference, 96, 104428.
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2022). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 1069031X221143095.
Zhang, T., Chen, J., & Grunert, K. G. (2022). Impact of consumer global–local identity on attitude towards and intention to buy local foods. Food quality and preference, 96, 104428.
Al-Issa, N., & Dens, N. (2023). How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait. Journal of Islamic Marketing, 14(2), 562-585.
Guo, X. (2013). Living in a global world: Influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries. Journal of International Marketing, 21(1), 1-22.
Buy national campaigns
Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253.
Constantine, S. (1987). The Buy British Campaign of 1931. European Journal of Marketing. 21(4), 44-59.
Saffu, K., Walker, J. H., & Mazurek, M. (2010). The role of consumer ethnocentrism in a buy national campaign in a transitioning country: Some evidence from Slovakia. International Journal of Emerging Markets, 5(2), 203-226.
Kühschelm, O. (2020). Buy national campaigns: Patriotic shopping and the capitalist nation state. Journal of Modern European History, 18(1), 79-95.
Amarullah, D., & Handriana, T. (2022). Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter? Journal of International Consumer Marketing, 1-16.
Shavneet, S., Singh, G., Ferraris, A. & Sharma, R. (2022) Exploring consumers’ domestic gastronomy behaviour: a cross-national study of Italy and Fiji. International Journal of Contemporary Hospitality Management 34(9). 3353-3375.
Clayton, D., & Higgins, D. (2017). The ineffectiveness of ‘Buy British’campaigns. LSE Business Review.
Granzin, K. L., & Olsen, J. E. (1995). Support for buy American campaigns: An empirical investigation based on a prosocial framework. Journal of International Consumer Marketing, 8(1), 43-70.
Shoham, H. (2019). Zionist “Buy National” Campaigns in Interwar Palestine. Boycotts Past and Present: From the American Revolution to the Campaign to Boycott Israel, 73-95.
Pekkanen, T. L., & Penttilä, V. (2021). The responsibility of an ethnocentric consumer–nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns. International Marketing Review, 38(2), 300-320.
Mtigwe, B., & Chikweche, T. (2008). Developing country perspectives on country-of-origin effects: The case of the Proudly South African campaign. Journal of African Business, 9(1), 77-92.
Elikbaev, K. N., & Podbiralina, G. V. (2022). Buy national campaigns promoting the EU and EAEU countries. International Trade and Trade Policy.
Frank, D. (2000). Buy American: The untold story of economic nationalism. Beacon Press.
Country-of-origin
Motsi, T., & Park, J. E. (2020). National stereotypes as antecedents of country-of-origin image: The role of the stereotype content model. Journal of International Consumer Marketing, 32(2), 115-127.
Suter, M. B., Borini, F. M., Floriani, D. E., da Silva, D., & Polo, E. (2018). Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84, 46-58.
Insch, A., & Cuthbert, R. (2018). Why country of origin still matters in food retailing: Implications for promotion management research. Journal of Promotion Management, 24(3), 363-375.
Xu, E., & Lee, T. (2020). Communicative and globalizing impacts of food labels: An Australian study. Media International Australia, 175(1), 93-108.
Barnes, F., & McAloon, J. (2023). Crisis and continuity: The promotion of Made in New Zealand in the export and domestic markets. In National Brands and Global Markets (pp. 185-203). Routledge.
Darku, E. N. D., & Akpan, W. (2020). Selling culture: A buy local campaigns in the Ghanaian and South African textile and clothing industries. Journal of Enterprising Communities: People and Places in the Global Economy, 14(4), 643-662.
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