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Culture, consumer behaviour, marketing

by Barbara Czarnecka, PhD

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Month: January 2016

Posted on 11 January 2016

Street marketing in Mexico

In this era of information overload consumers choose to pay less and less attention to advertising, especially on TV or the Internet. This street marketing approach may be quite effective as drivers have nowhere to go.

Mexico City Street Marketing

Photo 1:  Banner at a crossing in Mexico City.

 

 

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