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Culture, consumer behaviour, marketing

by Barbara Czarnecka, PhD

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Tag: government branding

Posted on 6 January 2021

The new logo for Central Intelligence Agency – how branding is used in not-for-profit contexts.

I woke up this morning to learn that everyone in branding on Twitter was talking about the new logo for the CIA (Central Intelligence Agency). This is a very useful example of how branding is applied to a not-for-profit context and I will be using it to highlight how logo changes happen in non-commercial contexts.

Others have already written about this change here and many mocked the change here. The new rebrand is also represented on CIA’s Instagram profile here.

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