Tag: advertising

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The British love their chips (sorry, crisps)!

Thin, brittle, salty slices of fried potato that are sold in sealed packages are called chips in North America, Australia, Singapore, Jamaica, South Africa and pretty much everywhere else. In the UK and Ireland they’re called crisps.

Here’s an ad for Walkers crips: #crispin or #crispout. In the UK, it’s pretty common to put crisps in a sandwich. A “crisp sandwich” (or “crisp butty” in some regions) is a simple but beloved snack. It usually consists of two slices of bread, butter, and a generous layer of crisps for added crunch. Some people add other fillings like cheese, ham, or even salad. Below a more elaborate version of this popular combo. Healthy? No. Tasty? Maybe!

Advert for Walkers crisps. Food (Waitrose) magazine. July 2021.

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“It’s drier than you think” campaign from AffinityWater and Hubbab

It always rains in England, doesn’t it? Well, it turns out England is drier than Melbourne!

In a series of advertisements (see an example above from the Hertfordshire Living magazine, September 2020 issue), the partnership between Hubbab and Affinity Water take advantage of our perceptions of some pretty dry parts of the world and challenge our beliefs. In a series of #tapchat activities, Hubbab and partners promote water-saving habits and increase our awareness about how much water we all waste unnecessarily. You will find many useful tips on how to save water, but I would like to share my own three habits that help me to reduce the volume of water we use in our household.

The three things I do:

  1. Laundry always on 30 degrees, and always on a 1hr cycle. If things are very soiled, I pre-soak them in water and soap.
  2. If you have a garden, catch the water that you use to wash your vegetables and fruits. I do it simply by placing a plastic bowl in the sink, and washing my fruits and vegetables over it. Then I step outside and use that water to water my garden plants.
  3. If you have a combi boiler, catch the cold water before it warms up when you take a shower. I just keep a plastic bottle in my bathroom and catch the water from the tap and then use it to water my garden plants (or house plants!)