How to influence people to make better decisions? Have you ever wondered why people around you still make choices that do not seem the best for them? Despite being surrounded by numerous advertisements, billboards, smart phone apps or newspaper articles about how important it is to lose weight or why smoking is not the best for one’s health, or why… Continue Reading
In this era of information overload consumers choose to pay less and less attention to advertising, especially on TV or the Internet. This street marketing approach may be quite effective as drivers have nowhere to go. Photo 1: Banner at a crossing in Mexico City.
Having recently experienced a ‘brownout’ (Rigby, 2015), I was looking for some deeper meaning and sense in my job; I am lecturer, and teach marketing, marketing research, and consumer behaviour. Some call such degrees “Micky Mouse degrees”: meaningless, vocational, and academically less rigorous than the traditional academic degrees. I have been working in academia for over six years now, and… Continue Reading