How to influence people to make better decisions? Have you ever wondered why people around you still make choices that do not seem the best for them? Despite being surrounded by numerous advertisements, billboards, smart phone apps or newspaper articles about how important it is to lose weight or why smoking is not the best for one’s health, or why… Continue Reading

Having recently experienced a ‘brownout’ (Rigby, 2015), I was looking for some deeper meaning and sense in my job; I am lecturer, and teach marketing, marketing research, and consumer behaviour. Some call such degrees “Micky Mouse degrees”: meaningless, vocational, and academically less rigorous than the traditional academic degrees. I have been working in academia for over six years now, and… Continue Reading